Privacy Policy

1. Introduction and general provisions

Welcome to the official website of Monarch Agency ("we", "us" or "our"). By accessing or using our website, services, or contacting our agency through any communication channel provided herein, you acknowledge and agree to be bound by this Privacy Policy. We are committed to protecting your personal privacy and ensuring the security of your data.

This Privacy Policy is drafted in compliance with the applicable regulations of the United Arab Emirates, in particular Federal Decree-Law No. 45 of 2021 regarding the Protection of Personal Data (PDPL). We reserve the right to modify or update this policy at any time without prior notice. Continued use of our services constitutes acceptance of any such changes.

2. Scope of data collection

We adhere to a strict principle of data minimisation. We do not automatically collect sensitive personal data such as your full name, residential address, payment card numbers or biometric data solely through your visit to this website. Data may be collected in the following cases:

• Voluntary communication. When you contact us via third-party platforms linked on our site (WhatsApp, Telegram, e-mail), we may process the phone number, username or display name associated with your account for the sole purpose of handling your inquiry or booking request.
• Technical data. Our servers may log standard technical information — IP address, browser type, operating system and access times. This data is used exclusively for analytics, security monitoring and improving the site.
• Preferences. Any preferences regarding model selection or event details you share during a consultation are stored temporarily and strictly for fulfilling your request.

3. Use of information

• Service fulfilment — processing booking requests, verifying availability of talent and coordinating logistics.
• Client verification — to ensure the safety of our talent we may use provided contact details for basic verification consistent with industry standards in Dubai.
• Communication — responding to your queries and providing updates regarding your bookings.
• Legal compliance — complying with applicable UAE laws and lawful requests from authorities.

4. Cookies and tracking technologies

Our website uses cookies and similar technologies to remember your preferences (for example, favourites or the manager assigned to your session) and to measure traffic through analytics services (Matomo, Meta Pixel). We do not sell your browsing data to third-party brokers. You may disable cookies in your browser settings; some features of the website may then not function correctly.

5. Confidentiality and non-disclosure

The nature of the high-end talent and event industry demands the highest level of discretion. Monarch Agency guarantees that all communication between the client and the agency is treated as strictly confidential; that client identities, booking details and private preferences are never disclosed, traded, rented or sold to any third party; and that internal access to client data is restricted to authorised personnel on a need-to-know basis.

6. Third-party platforms

This website contains links to external platforms (WhatsApp, Telegram) which are not operated by Monarch Agency. We are not responsible for the content, privacy policies or data-processing practices of these services. Any information you provide to them is subject to their own terms and privacy statements.

7. Data retention and security

We implement technical and organisational security measures to protect your data against unauthorised access, alteration, disclosure or destruction. No method of transmission over the Internet is 100% secure. Your data is retained only for as long as necessary to fulfil the purposes outlined in this policy or as required by UAE law, after which it is securely deleted or anonymised.

8. Your rights

Under the PDPL you have the right to request access to, correction of, or deletion of your personal data, and to object to or restrict its processing. To exercise these rights, contact us through the Telegram channel linked on this website.

9. Governing law

This Privacy Policy and any dispute arising out of or in connection with it shall be governed by the laws of the Emirate of Dubai and the Federal Laws of the United Arab Emirates. Any proceedings shall be brought exclusively before the competent courts of Dubai, UAE.